If you are looking for a way to build your relationship with your customers and convert the leads into customers, then email marketing is one of the best digital marketing solutions for your business. If you are new to email marketing, then here are a few tips that are going to help you to get the most out of your email marketing campaign.

Create Relevant Subject Lines

According to a study, almost 50% of email recipients open their emails based on the subject lines. It is suggested to keep your subject line short and to the point. Your subject line must be with fewer characters so that it can be seen in mobile devices as well.

Stay Away From Paid Email Lists

It may be tempting for you to buy the email lists, but it is not going to help you to generate Leads. You need to get the email addresses of your target audience by offering them courses, white papers, free eBooks, or a piece of content. These methods along with newsletter sign up are better instead of using paid email lists. Use organic methods to build up your email lists to generate leads.

Address the Person in Your Emails

Instead of writing a generalized email, use the name of the recipient as studies have shown that emails addressing the recipients have more opening rates than the generalized ones.

Keep Your Emails Short

It is typically recommended to keep the emails short with a compelling message to allow the readers to quickly make a decision. The length of your emails depends upon your business goal but, it is ideal to make it concise as much as possible.

Add Call to Actions

Every email you send must have a goal and include a call to action to make the readers readily choose an option to visit your landing page or website. To accomplish this task, you need to add the links in the text or a call to action button. Text links should be relevant and make sense of your content. Besides that, you can also choose to hyperlink your images.

These basic email marketing tips are going to help you to run a successful email marketing campaign. If you need help with your overall digital marketing campaign, Napollo is here for you. You so contact us today to learn how we will help you with your email or digital marketing campaign.

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