Marketers and business owners spend a lot of time, resources, and effort to generate new leads for their businesses. But the leads you generate might not bring you real conversions every time. What should you do in such situations? The trick to winning more business is to generate high-quality leads that are more likely to convert into actual paying customers.
One business lesson that we’ve learned over time as a digital marketing agency is this: You should always choose quality over quantity when it comes to lead generation. In this article, we will you about some of the most effective ways to improve the quality of the leads you generate.
1. Connect with the right people (decision-makers)
By the “right people,” means people who want and are probably looking for similar products or services.
If you have a business-to-consumer (B2C) business, social media, paid ads and product-listing websites are an easy medium to reach and engage your potential buyers. However, as a business-to-business (B2B) business owner, it is important to connect with the right people from your target companies.
What if you pitch your product, service, or software-as-a-service (SaaS) solution to the executives of your target company? Do they even have the authority to decide whether or not to invest in your solutions? Not really. That’s why you need to reach out to the decision-makers of companies that need your products and services.
How can you reach them? Most marketers will suggest using LinkedIn to find and connect with these people. But let me tell you the truth: It will require a lot of time and effort to actually connect with them and start a conversation on LinkedIn.
Do we have an easier way to get in touch with these decision-makers? Yes, definitely.
You can leverage contact databases to connect with the right people from your targeted companies. For example, UpLead provides you with all of the essential information about potential leads, such as their name, job title, email, phone number, location, and more. Databases like these can be quite helpful tools that can make it easier for you to approach, attract, engage and convert qualified prospects.
2. Offer resourceful lead magnets.
Want to know if a prospect is genuinely interested in your products or services?
You should create insightful lead magnets to attract people who are genuinely interested in what you’re selling. A lead magnet could be anything — from how-to guides to do-it-yourself checklists and cheat sheets.
For example, if you have a studio that provides professional photography services, you can create resources on topics such as:
• How to pose for a professional photoshoot
• 10 corporate poses to make you look professional
• Five mistakes people make during their professional photoshoots
You can offer these lead magnets to your website visitors in exchange for their email addresses.
If a prospect downloads them, they’re more likely to get a professional photoshoot. That’s what you call acquiring a high-quality lead.
Now it’s up to you to engage them with attractive discount offers or freebies and convert them into paying customers.
Creating and giving away free resources as lead magnets have worked very well for my SaaS clients. There are high chances that this lead generation strategy will work for you, as well.
3. Leverage influencer marketing.
There is nothing in business that influencers can’t help you achieve — be it brand awareness, reach, sales or reputation.
When it comes to generating high-quality leads, combining influencer marketing with affiliate marketing. This strategy works well for both B2C and B2B brands.
Generating high-converting leads is definitely easier for B2C brands than it is for B2B brands. However, this strategy generates significant results for B2B brands, as well.
If you have a B2B business, you can also collaborate with thought leaders and industry experts to spread the word about your products or services. Make sure that they talk about how your offerings can help your target consumers.
4. Run personalized email campaigns.
Have you heard that getting people to open and read your marketing emails is difficult? But have you tried personalizing your email subject lines and copy?
If not, you should definitely use personalization in marketing to identify and nurture high-quality leads.
The best way to not annoy your email subscribers is to offer them content and solutions they’re actually interested in. For this, segmenting lists into smaller groups with similar interests is preferred.
For example, if a user signed up for beauty tips, you should only send them emails that are related to:
• Beauty tips
• Makeup tutorials
• New beauty products with discount codes
• Ongoing and upcoming sales for the leading beauty brands
You should address them by their name and make them feel special.
Are You Ready To Improve Your Lead-Generation Process?
High-quality leads are the backbone of any thriving business.
To generate the cash flow you need to run your business, you need to attract people who are interested in buying what you’re selling.
To help you grow your business, try these four effective lead-generation tips that can help you attract and engage potential high-paying clients for your business.