Use of Artificial Intelligence in Mobile App Development

Mobile phones are playing an important role in revolutionizing the technology hub because of the increase in end user’s demand for the prompt content. From food delivery services to online booking of hotels, there is an app for that. Apps are one of the major sources to connect the users with the internet. The mobile phone has become an integral part of the people in UAE and that is why companies are discovering the new ways, which are exciting and enhance the user experience. The major revolution that is taking shape in mobile app development is the incorporation of artificial intelligence. Users are getting a more advanced personalized experience with the incorporation of artificial intelligence in mobile apps. Here are a couple of tips to enhance your business marketing strategy by integrating artificial intelligence.

Artificial Intelligence to deliver the Content

Machine learning is one of the most significant and expedient features of artificial intelligence. It helps in generating the personalized data. Here the recommendations are made according to the interests and needs of the users. For example, if you use an online shopping site for searching particular products, machine learning will collect the data based on your search history and recommend the products you are most interested in. In this way, it will be useful both for the customers and businesses. You must have observed the recommendations in your YouTube account. These recommendations come from the data collected by your searches. Insightful conclusions generated after analysing the data and then the results are delivered. By using AI for your business, you can show the users that you are interested in their likes and dislikes. You can about their needs and demands. In this way, AI keeps your customers engaged with your brand.

AI to connect with the consumers

For larger Digital Companies and businesses, it is very important to stay in touch with their customers. People ask hundreds of queries daily, but it is not possible to answer every question immediately. For that, larger business companies incorporate the artificial intelligence system to their mobile app structures. Here you can write the answers, or you can choose the option of recommended answers, and save it for the later use for someone who will search for the relevant question. In this way, it will save tons of your time and energies.

AI for Voice Search

Voice search is getting popularity and according to estimation by the end of 2020, about 50% of searches will be done by voice. Most of the businesses will certainly try to incorporate this voice search technology to their mobile apps in future. The incorporation of AI to the mobile apps let you operate certain features of your mobile apps without touching it. For example, by using the voice feature of mobile apps, you can order a pizza while doing your normal household chores. As a collective, companies have begun to do the experiments for what is possible with this AI system.

Napollo integrates AI technology to your brand and ensures that your company will stay ahead of the curve. Choose to level-up your mobile app by integrating artificial intelligence.

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